Before a KPI can be used effectively, it needs a clear definition:
What exactly is to be measured?
In case of trust according to EUCUSA, this means:
“Trust is the courage to be vulnerable in order to reduce complexity. ”
Based on this, a measurement model is developed that precisely depicts the relevant components of this construct. For the Trust index According to EUCUSA, this means a clear structuring and weighting of the central dimensions of trust — so that this complex issue becomes measurable, comparable and controllable.
The following dimensions are for trust decisive:
This makes trust a key figure that can be gained over time and compared to other organizational units.
The advantage is that the individual sub-areas that have contributed to the index can also be measured. This allows you to see directly what influenced the result (positively or negatively), making your KPI not only measurable, but also controllable through targeted measures.